More than 26,000 have signed a petition protesting Cadbury’s Creme Egg advert, which features two men kissing.
The petition creator claimed that the advert’s “sexualised content” was offensive to Christians, and casting two men in the advert was a way of evading criticism by hiding “under cover of LGBT rights”.
The advert is being called to be removed, its description reads: “By choosing to feature a same-sex couple, Cadbury’s are clearly hoping to cause controversy and escape criticism, by claiming that any objections must be rooted in ‘homophobia’, but members of the LGBT community have also expressed their dislike of this campaign.”
It continues: “Cadbury’s are well aware of the religious significance of Easter. Therefore, they are trying to cause gratuitous offense to members of the Christian community during the most important feast in their calendar.”
In response to the campaign, Cadbury’s released a statement:
“Cadbury’s has always been a progressive brand that spreads a message of inclusion, whether it is through its products or brand campaigns,” a spokesperson said.
“We are proud of our Golden Goobilee advert which celebrates the many ways that everyone can enjoy a Cadbury Creme Egg.”